They advertise what it is not, more than what it actually is.
Be wary of those who sell themselves before packaging themselves.
Price is not based on value, but on difficulty in extraction.
If it is worth it, it will sell itself.
Covertly and casually lowering the natural standard causes the obvious to appear overpriced and outlandish, while ingestible poison and overconsumption become an absolute necessity, and even worse, of the norm.
The most effective currency of our socioeconomic system is not that which is used to represent exchange for goods and services, but the methodologies which give man the distorted impression of his own liberties, self reliance and control.
It is often more profitable to sell a false impression than it is to make a real one.