The Goat Got Me Thinking

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The goat was one of the first known creatures to be domesticated, making his relationship with not only man, but with civilization, among the longest of the animal kingdom.

Modern man hears the word domestication and he has thoughts of family, settling down or perhaps of his best friend, the dog, never really considering the social implications of this archaic methodology.

If the goat was among the frontline of this process, one might question whether this makes him man’s oldest friend or man’s original slave.

Civilization is the whimsical and wild, tamed and toned – structured when it was never intended to be. Manicured land and invisible lines in the dirt resulted at the domestication of ideas. It turned the wanderer into the conqueror, the ally into potential profit and the artist into manpower.

The goat, then, represents the duality of the prisoner who, unbeknownst to him, exists in an unfortified trap, never questioning his servitude. The hand that feeds is also the hand that guides the leash, and it’s only a matter of a shift in perception to understand who is actually feeding whom.

Animals and Advertising

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For a culture so disconnected from nature, the abundance of characters with anthropomorphic qualities in the media to sell a product is quite ironic. Those “selling” us these products are aware that all humans have this innate connection to the animal species, otherwise this point would not be used as a marketing campaign. Instead of trying to emphasize this evidence to bring us closer to mother earth and to one another as human beings, it is exploited at all costs in the name of profit.